Greg Isenberg

99 episodes

67.6 hours of content

12,649,808 total views

In this episode, I share a comprehensive guide to launching profitable newsletter businesses in 2025, focusing on niche markets and proven monetization strategies. The episode covers various newsletter concepts ranging from local news to B2B decision-makers, with detailed implementation steps and revenue projections for each model. Special emphasis is placed on using newsletters as a foundation to build larger businesses through multiple revenue streams. Timstamps: • 00:00 - Intro • 01:41 - Newsletter Idea 1: Marketing newsletter for global talent • 07:50 - Newsletter Idea 2: Platform-based educational newsletters • 11:12 - Newsletter Idea 3: Unofficial sports team coverage • 12:51 - Newsletter Idea 4: Local real estate investor news • 20:42 - Newsletter Idea 5: B2B decision maker • 24:48 - Newsletter Idea 6: Niche ad examples for media buyers • 26:24 - Newsletter Idea 7: Meme-based news coverage • 29:10 - Newsletter Idea 8: Industry-specific AI tips • 31:00 - Newsletter Idea 9: Leadership lessons and profiles • 34:25 - Newsletter Idea 10: Local community newsletters • 37:02 - Final Thoughts and Conclusion Link Mentioned: Matt’s full article: https://www.newsletteroperator.com/p/... Matt’s Twitter/X: https://x.com/JMatthewMcGarry Key Points: • Detailed breakdown of 10 different newsletter business models with monetization strategies • Focus on building profitable newsletters with low startup costs and high scalability • Emphasis on combining paid acquisition (Facebook ads) with organic growth • Strategy for turning newsletters into larger businesses (software, marketplaces, agencies) 1) Marketing Newsletter for Global Talent • Target overseas marketers seeking US jobs • Cost: $0.25-0.50 per sub via FB ads • Structure: 1) Remote job listings 2) Digital marketing news 3) Marketing tutorials Monetization path to $28k/mo: • Job board ($18k/mo) • Recruiting blasts ($10k/mo) 2) Platform-Based Newsletter Pick ONE tool (Figma, Notion, Perplexity AI) and go deep. The gold mine here: • 20-50% recurring affiliate commissions • Sell premium templates • Potential acquisition by the platform • Build & sell SaaS tools to your audience 3) Local Real Estate Investor Newsletter The math: • 5-10k subs • $2 CPA • $7.5k/mo in ad revenue • $50k from seminars • $50k from premium subs Total: $190k/year with just 10k subscribers! 4) B2B Decision Maker Newsletter The secret sauce: • Need only 2k subs (if they're the right people) • Target C-suite in specific industry • Collect detailed subscriber data • Charge premium for targeted access 5) Visual News & AI Newsletters Two massive opportunities: A) Meme-based news • 2-4 stories/day • Prosumer focus (tech/finance) • Visual over Text in 2024 B) Industry-specific AI tips • Target specific verticals • Focus on time/money saving • $200/year subscription model 6) Local Community Newsletter The playbook: • Focus on positive news • Thursday "Weekend Plans" format • $0.50 CPA possible • Target high-LTV local sponsors Real example: Naptown Scoop makes $400k/year in one city! 7) The bigger opportunity? Don't just think "newsletter" Think "audience building machine" that can spawn: • Software products • Marketplaces • Agencies • Communities Start with newsletter, expand into empire. Pro tip: for ANY of these: • Use pre/post CTAs on social • Build one social channel alongside • Collect subscriber data beyond email • Think paid first, organic second Pick one and start this weekend! Notable Quotes: "Newsletter businesses are a cheat code... you can build a marketplace, you can build an agency, you can build so much on top of a newsletter." "You don't need 100,000 subscribers to make $100,000 a year. With 5-10,000 subs, you can make $190,000 a year." Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startu... LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/ BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/ Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co FIND ME ON SOCIAL X/Twitter:   / gregisenberg   Instagram:   / gregisenberg   LinkedIn:   / gisenberg