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Let's talk a little bit about the the future of media. Are people going going to be reading less?
Great writing, great media, great culture in general is this inherently valuable thing. We've entered a world
where attention is the scarce resource. There was one platform that stood up and said, "Hey, we are we are protecting
free speech and that was Substack." This was also an era where like the blogging ecosystem was sort of dying. A
really important moment um to actually save blogging really and and sort of like writing on the internet. In the
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