The Writing Secrets Behind The Band Going Viral on TikTok
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EnglishThis interview is with Jack and Ryan from the band AJR. They have more than five billion streams on Spotify. More
than eight and a half million people are listening to them on the platform every month. And the music video for their
song World's Smallest Violin has more than 170 million views. The story of the band is the story of the internet. From
how they blew up on TikTok to how they think about marketing and distribution, YouTube, social media, and of course now
AI. We talked about all those things. They told their story, shared their thinking, and you'll notice that the
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