There's a big confusion in our industry about what is sales and what is marketing. Are the blades any good?
No. Sales is what you do when you're not good at branding and marketing. Email and Google Adwords are much closer to
sales DNA than organic social content which is much more similar to what
worked on television. You had the attention of the consumer on a medium. You story told and it affected them. I
did not buy in the 80s and 90s and 2000s all that Nike stuff because somebody last touch attributed me. Somebody cold
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