Kerry Swetmon: What’s Actually Working with Paid Social Ads in 2025

Let's be real, paid ads have changed a lot over the years, and keeping up with what actually works can feel like trying

to hit a moving target. But lucky for me and for you, I have had the same brilliant ad strategist in my quarter

for years. And today, she is here to break it all down for us. Carrie Swatman is a business strategist, a systems

nerd, and a master of simplifying the complex world of online advertising. She's not just any expert in Facebook

ads. She's been my personal go-to strategist for 8 and 1/2 years, helping