The KING of SNEAKERS 👟 ⭐️ Silvio Campara - CEO of Golden Goose

Why have these Golden Goose sneakers been so successful? Because they’re prettier? Because they’re more comfortable? Alas, no!

The fact that it is worn out tells the consumer, "Hey, take it easy, even if you make me dirty and use me, it's only better."

What did I do? Well, rightly, I risked everything. And every time there were some proceeds coming from another sale,

what did I do? Reinvested them. 100%. One, two, three. And then, indeed, today I hold four percent of the company,

so either I create something or I will work for something. No, you can do both. He is Silvio Campara, CEO of Golden Goose.