Build Your Spiky Point of View to Stand Out | Wes Kao (Co-Founder, Maven)

spiky point of view is your unique perspective on the topic of your

expertise that other people other experts might disagree with so if you brought 20 marketers into a room and you

say your spiky point of view 19 other people might disagree with it and they would have good reason for doing so so

the point is not to say something that is a mic drop controversial obviously

you know crazy thing you know what you say has to be rooted in EV in rationale in a logical thought