449: Fathom: Why Fixing Retention First Was the Key to Hitting $1M ARR - with Richard White

Hey Richard, welcome to the show. Hey, thanks for having me. My pleasure. Uh, do you have a favorite quote? Something that inspires or

motivates you that you can share with us. I have a bunch. I think probably the most work approp like work related one is Eisenhower quote about planning. Uh,

plans are worthless but planning is everything. Uh, which I think we we look

kind of uh we idolize a lot here at Fathom because we are very much a planning like kind of culture. We try to

move pretty nimly. Cool. So uh tell us about Fathom. What does the product do? Who's it for? And