Ep22 “How Do You Know If Your Marketing Dollars Are Working?” with Florian Zettelmeyer

Stanford Graduate School of Business•
26:37
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3,997 views
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Mar 15, 2023

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[MUSIC]

0:07

Hi, I'm Jonathan Berk, Professor of

0:09

Finance at the Graduate School of

0:11

Business at Stanford University.

0:14

>> And I'm Jules Van Binsbergen,

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