Grit & Growth | Communicating Your Big Idea

[MUSIC] Attention is our most precious commodity that we have in the world today.

It's more valuable than Bitcoin, more valuable than GameStop stock.

>> As an entrepreneur whether you're pitching investors, hiring talent, speaking to board members or selling to customers,

you have to be able to communicate your big idea. >> It is critical that we get people's attention and

then engagement is actually sustained attention, so we actually have to sustain it and that hook is where you do that.