S02E19 Grit & Growth | Marketing: Who Are Your Actual Customers?

[MUSIC] Anybody can go and

claim good quality images and good quality report. Everybody has an MRI or a CT or

an ultrasound or an X-ray. So we said, what is the key thing that we can talk about?

And we started thinking about how do we differentiate ourselves because that's the biggest thing.

So what is your positioning as a business? What do you stand for? What are the key strengths or