S02E20 Grit & Growth | Customer Psychology: Why Don’t People Buy Your Stuff?

[MUSIC] When's the last time you got out of the office and

talked to a customer, and by talk, I mean in the broadest sense. Observe people, ask them a single question,

ask them ten questions, when's the last time you did that? >> How well do you know your customers?

Chances are, not well enough. >> People think that their task is to make a product, their task is to

understand customer needs and to create a product that meets those needs. And I think that if you're a CEO of