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[MUSIC] I think this is an important lesson for social enterprises.
You've got to remain flexible sometimes and see the way in which the market
responds to what you want to do. To succeed, you need a strategy, but to survive, you need the
ability to change that strategy. We went in with a certain notion of how we'd build a business and
how the revenue model would work. [LAUGH] And we had this elaborate Excel spreadsheet that had all
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