Episode 778 | Pricing Pilot Projects, Niching Down, Skipping Stai...

Being an entrepreneur is making calculated gamles. When I hear d-risk,

that feels like hedging. It feels like I'm gonna have a contingency. The contingency is to pivot. The contingency

is if there's not enough demand that you either figure out how to generate the demand or if the niche isn't big enough

or the market isn't big enough or the total reachable market isn't big enough, then you expand later.

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