In 47 Minutes, I’ll Rewire How You Think About Content

I've worked for some of the most successful entrepreneurs that you can imagine. I have normally been the guy

behind the scenes. I've been doing this for 16 years now. In these 16 years, I have noticed some lies that I think a

lot of people believe. First one is all views are good views. And first, I want to start with defining what branding and

what brand is so that we're all on the same page and then we can kind of move

forward from there. So branding I define as a pairing of things. That's just