This Is How I Build Trust In ANY Negotiation! | Chris Voss

all right but there's a uh there's a communication lesson in there there's a negotiation lesson there's uh there's a

sales lesson in there buried in that what do you think it is

I'm sorry what do you think the lesson is what is it

see the thing that I love about hostage negotiation we've come to learn is when we invented this back in the 1970s

we didn't know it was all Neuroscience based you know we're psychologists psychologists did a great job before we