What world-class GTM looks like in 2026 | Jeanne DeWitt Grosser (Vercel, Stripe, Google)
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EnglishI've been getting so many asks for go to market help. With AI, it's just intensified because
you have 10 players pursuing the same market opportunity and so your ability to actually bring the product to market
to differentiate yourself from the competition has become more strategically important than it was
previously. I had Jenna Ael on the podcast recently. One of her tips is you don't want to be focusing on here's the pain and problem
we're solving and instead focus on here's how you will be better than your competitors. 80% of customers buy to
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