Brands, You’re Doing It Wrong! (The Truth About Ads) | The Fifth Kind

What are agencies getting wrong? What are brands getting wrong? No one cares about the product you sell. They want to

know how to make you as a user feel. That's what it is. It's connecting to emotions. We really look at things from

a consumer's perspective. What will we want to watch rather than what will the client like? Go into the danger zone of

saying this will do well, you know, rather than saying this is nice. Today's a special episode. Founders of the

creative production house, the fifth kind. my husband and my business partner Ari to my left my brother-in-law and my