AI and the Bottom Line, How Canva Turns Freemium into Conversions with Canva's CCO

you came in to build a different part of the business in a lot of ways like you're you got brought in to build the

enterprise. It's a big hurdle when you have a PLG motion and then you start to

go into the enterprise. What did it look like day one? Yeah. So, I think the first things first is and most of you

probably know this if you've been knocking around in the SAS world for a while. We all know it's a lot easier to

go from PLG to SLG than to go from SLG to PLG. That is a very hard motion to